Adventure Guide
A retail client for over 20 years.
Email promotions were sent twice a week, supported by a dedicated page on the website and graphics for social media. The Adventure Guide identity took priority but adherence to guidelines from various product suppliers was necessary when advertising their gear. Website and store traffic increased noticeably with each email.
With new product constantly coming in and seasonal weather affecting stock, the website needed to be updated almost daily. Built in WordPress with multiple areas for custom, easily updated graphics for new products, sales, and promotions.
Moving to a new, larger location required exterior signage and display graphics for windows, plus in-store signage and custom videos for tv screens. Window graphics and store videos were upgraded monthly.